Have you noticed your social media flooded with soft, hand-drawn avatar styles? Following the Studio Ghibli filter trend, Japan’s Irasutoya illustration aesthetic is now dominating Instagram, Threads, and Facebook! Known for its simple lines, pastel colors, and childlike charm, this style instantly brings joy.
Why Is the Irasutoya Illustration Style Suddenly Everywhere?
Why is it so popular? Perhaps because modern life is too complicated. Between work stress, social anxiety, and online debates, we crave a return to pure simplicity. Irasutoya’s illustrations, reminiscent of childhood doodles, offer a nostalgic escape—no filters, no perfection, just whimsical innocence.
Moreover, this style is perfect for profile pictures and stickers. Unlike real photos, it adds a layer of playful anonymity while still expressing personality. It lets you present an idealized, more carefree version of yourself—quirky, sweet, and undeniably charming.

How to Turn Your Photo into Irasutoya-Style in One Click
Want to join the trend? It’s effortless with PicMa, the AI-powered photo-editing app!
Step-by-Step Guide (Just 3 Steps!)
- Download PicMa (Available on Google Play and)
- Go to the “Filter Gallery” → Select “Illustration House”
- Upload your photo, and let AI transform it into Irasutoya-style art!
Save or share your creation instantly—your friends will ask, “How did you make this?!”

Beyond Irasutoya: PicMa’s Fun & Creative Filters
PicMa doesn’t stop at illustrations. It offers multiple artistic filters to reimagine your photos:
- Mini Figurine: Shrink yourself into a collectible anime-style figure.
- Lego Brick Art: Become a Lego character—perfect for toy lovers!
- Claymation Effect: Step into a stop-motion world like Wallace & Gromit.
- Wool Felt Texture: Cozy, handmade vibes for artsy profiles.
- Porcelain Doll: Glossy, ceramic-like finishes for an elegant touch.
These filters make your posts stand out, guaranteeing likes and comments!

Escape Reality with Cute Filters
In our fast-paced digital world, we all need lighthearted joy. The Irasutoya trend thrives because it delivers pure, unfiltered happiness. With PicMa, you don’t need artistic skills to create adorable avatars.
Next time life feels overwhelming, try turning yourself into an illustration. You might rediscover how simple happiness can be.
✨ Download PicMa Now & Start Your Creative Journey!